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This session tackles the question every entrepreneur eventually has to answer: Who needs this badly enough to pay for it? Founders work through identifying their most urgent customer -- the person who would buy at full price without needing to be convinced -- rather than relying on a vague “everyone could use this” audience. From there, they build a value proposition tied directly to that customer’s actual pain point and pressure-test it against a few hard questions. Founders leave with a value proposition they’ve actually written down and defended out loud, not just a stronger mental picture of their idea.

Join facilitators Peter Burghardt, Executive Director, Collider and Aaron Chan, Head of Operations, Hope Technologies, for this workshop.