The most challenging aspect of marketing can be creating a plan and sticking to it! Marketers face other challenges such as having their plan hijacked by (albeit, well-meaning) team members.
Sheryl will share with the audience how to easily create an annual marketing plan that isn’t tucked away in a file, but rather a plan that becomes a real tool used by you and your entire company.
This keeps your marketing efforts from getting derailed by others in your company and keeps you on task and within budget.
You’ll come away with:
The 3 crucial elements needed in a successful marketing plan.
Understanding why your marketing plan shouldn’t be more than 2 pages long and why everyone in the company should have a copy.
A handy tool: The Barlow Business Marketing Roadmap. This tool works as both a timeline and a budget. This keeps your marketing on time and on budget.
Sheryl Barlow is the owner of Barlow Business Services, LLC where she works as a marketing strategist. Prior to launching Barlow Business Services, Sheryl worked in television for 15 years, a digital ad agency for 6 years and owned her own ad agency for 5 years. She has two published fictional novels, Kat Tales and Drowning Tory and is currently working on a business book. In addition to consulting and working with clients to develop and implement marketing strategies, Sheryl holds workshops and conducts speaking engagements on marketing and communication topics. She calls Rochester, Minnesota her home. Sheryl enjoys writing, yoga, biking, and reading.