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Communicating “Value”: Marketing Success In A Value-Driven Environment

Please join DevicePharm and The Medical Alley Association for an interactive discussion with a panel of surgeons, hospital executives, value committee members, and other experts as we address this hot topic in medical technology marketing.  Hear different perspectives on how “value” is defined and evaluated, how value needs to be communicated throughout the sales cycle, and what marketing teams can do to communicate value directly and through customer champions.