Medical device and Pharma companies are reacting to a variety of changes including healthcare laws, payer/provider/physician/patient preferences, and growth challenges. Modern Customer Relationship Management (CRM) platforms offer an abundance of capabilities to assist companies to adapt to these changes. Learn why many companies who’ve embraced their CRM platform as a pathway to adaptation exclaim, “Wow – I didn’t know our CRM could do that!”. Three senior Medical Device and Pharma industry veterans will share some of their paths to value in a moderated panel format.