As an entrepreneur, or a member of a startup or emerging company, the birth and infancy of a new business can go by in what seems like a blink of an eye. In the midst of putting a team together, structuring the company, developing partnerships, attracting investors, and developing a product or service, identifying potential intellectual property (IP) that the company may have can be overlooked. Different types of IP may provide a number of benefits to a company, particularly in the early stages as it grows. But what type of IP should your business look to get? What types of things do the different types of IP protect? And what do you need to do to ensure your products and services hold the strongest position in the market? Join us for a discussion on IP strategies, highlighted by some famous, interesting, and funny IP cases.