Learn about factors influencing how buying decisions are made and techniques to effectively communicate value and develop stronger relationships with your customers. You will leave with consultative selling strategies and tools you can immediately implement in your business.
Marianne Collins is a Professor of Marketing, Department Chair and the Director of the Strauss Center for Sales Excellence at Winona State University (WSU) in Minnesota. Prior to joining the faculty at WSU, Ms. Collins had a long career in business, spanning over three decades. She held a variety of sales and marketing positions; including 12 years as the Vice President of Sales and Marketing for a food service equipment manufacturer. She is a member of the Board of Directors of Sales and Marketing Executives International (SMEI) and she earned her Master’s degree from Harvard.