Medical device and pharma are transforming revenue models “beyond the pill and device” into care coordination. These new models are increasingly relying on engagement with the PatientConsumer™. Learn how Google is preparing for the next frontier in healthcare journey. Representatives from Google and Bluespire Marketing will cover emerging trends and new tactics that are available to healthcare marketers.
- Meet the PatientConsumer™
- Real-world applications of machine learning in healthcare
- Healthcare trends from Google
- “Quick wins” and tactics for transforming your search strategy
- Panel: Q&A with Google and search experts